No one is going to buy a product they don't know about. As people, we connect the most with brands that we have seen multiple times and that have an image or story we connect to.
Luckily, creating apparel for your business satisfies both of these needs. It tells the world who you are and what product you sell, while also expressing your story and aesthetic.
Are you a patriotic veteran-owned company? Awesome, let's put your logo on a USA-themed Richardson hat with a leather patch on the front.
Are you a hipster brewery who reaches a younger audience? Then bucket hats and dads hats with custom embroidery might be exactly what you are looking for.
As you can see, when your logo is attached to great looking apparel, it makes people like you brand, and inherently tells the world about your business.
Don't waste time with cheap, flimsy apparel that makes the world overlook you, or even worse, dislike your business.