How to Create a Successful Merch Drop for Your Brand

How to Create a Successful Merch Drop for Your Brand

A few things have completely infiltrated the economy in 2023:

  1. Home-Grown Small Businesses
  2. Custom Merch

Let us explain.

If you wanted to create your own business 30 years ago, you had a lot of hurdles to jump through like getting a brick-and-mortar shop, paying an advertising team to market your company through commercials and print ads, and more.

But with the technology that exists today, many more people find themselves as entrepreneurs who sell online and advertise through channels like social media. Technology has truly lowered the barrier to entry.

Now let us explain the second topic: merch. As humans, we have always wanted to feel a part of a team, and custom merch does just that. You can represent the church you love, the brand you love, sports team you love. The possibilities are truly endless. And with the internet, you don't need a physical building to sell your goods. All you need is products (hats, shirts, hoodies, etc.) and a way to sell, and there are plenty.

So let's marry these two topics and say you are a small business preparing for your next merch drop. Check out our tips to ensure what you create and sell is a complete success.


  1. Know your Brand Identity

Are you a southern brand that promotes the country lifestyle, or are you a modern church with creative artwork that reaches younger generations? If you know your brand, you will know how you want to represent yourself through merch.

  1. Know your Target Audience

Who is most likely to buy your products? Do you see stores selling your goods, or do you visualize yourself selling directly to consumers? What does your audience look like and what are their demographics? Your audience will be the ones purchasing your products, so you need them to absolutely love your products.

  1. Know the Products

If you're going to sell apparel, you're going to want to know about it! But no worries, that's where we come in. We will help you to find products that will look incredible for your brand and are within your budget. We also advise on what decoration techniques are best for your project.

  1. Make Decisions

This is the fun part... you get to decide what products you will decorate to actually represent your brand. If you're having trouble visualizing how things will turn out, have no fear. We create mockups for our clients so you can see what the final product will look like before you sign off on any final decisions.

  1. Tell the World!

Now that you have your custom merch, tell the world. Luckily in 2023, there are hundreds of ways to do this. You can use social media, a website, digital ads, print materials, or even just text people you know! If you have awesome merch, you're going to want to show the world and watch your sales soar.

Those are our steps to creating a successful merch drop for your brand. And we guarantee we will be there with you every step of the way to guide you along the path.

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